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Read MoreHome / The Science Behind PrimaCure
PrimaCure creates next-generation solutions that harness Korean biotechnology and biological signals to support the body’s ability to restore clarity, balance, and strength — whether for skin, scalp, or beyond.
Every product is made with intention: to deliver visible renewal through simplicity, precision, and respect for the body’s natural rhythm.
Dr. Mike Lee, CEO and Founder of PrimaCure, brings his personal passion for regenerative medicine and cosmeceuticals to every solution he develops.
With a foundation in biology and medicine from Emory University College of Medicine, Atlanta, USA, Dr. Mike has dedicated his career to creating science-backed, natural approaches that transform patient outcomes.
At PrimaCure, his vision is to empower practitioners to deliver innovative skin and hair rejuvenation treatments with integrity and care.
Our approach is built around one core idea: help the body do what it already knows how to do — better.
Skin tone, texture, and radiance
Scalp and hair vitality
Facial and under eye care
Post-procedure support
From skin to scalp and beyond, we develop protocols that are gentle, effective, and biologically aligned.
Signature Protocols
A refined renewal protocol developed in Korea using E-50 Skin Booster to enhance tone, texture, and radiance.
Signature Protocols
A gentle, non-invasive protocol powered by E50-H for Hair to help bring out the appearance of fuller, healthier growth from the root.
PrimaCure sets the standard in biologically guided formulation.
We combine precision-engineered messengers with carefully selected supporting ingredients to help deliver consistent, visible results.
Every formula is built with clarity and control — developed through scientific rigor, and designed for integration into both professional and self-care routines.
Geneviv Clinic Founder, MIT Master Degree in Artificial Intelligence in Healthcare, Sorbonne Master Degree in International Business Law.
Cosmetic Registered Nurse, 25+ Years Experience, Licensed & Insured.
Aesthetics doctor with over 15 awards for both him and his clinic Perfect Skin Solutions, Founder of disruptive skincare brand, CellDerma.
Registered Nurse and Independent Nurse Prescriber with over 24 years clinical experience. Practicing in Medical Aesthetics for over eight years.
With over 18 years of expertise in hair, Natalia Souza, a Trichologist and founder of Reflect Hair, has built a career dedicated to transforming the field of hair care.
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